Conversational Hypnosis Is a Powerful Sales Weapon

Sales Executives employ many successful sales techniques. One of the most interesting techniques is conversational hypnosis. So what is this technique and how can you use it to increase sales?

Conversational hypnosis, otherwise known as covert hypnosis, is a communication style. You may already be using conversational hypnosis without even realizing it. While it comes naturally to some people, others intentionally learn and practice the style of communication to benefit a specific purpose. This is true of successful sales executives. Sales executives use covert hypnosis as a means of relating a clear message that engages their client and gains their cooperation and agreement.

Developing somewhat of a relationship with the client is pertinent when using conversational hypnosis. A salesperson can begin the relationship by initiating a conversation that is sure to create a connection with the client. The salesperson chooses something that he obviously has in common with the client, or something that is universal. Once the client can identify with you, move on to using persuasive words and body language that can influence the client’s actions.

Conversational hypnosis doesn’t rely on words alone. Body language and movement play a part in the conversation as well. Perhaps the person you’re speaking with has not noticed the beautiful vase of flowers on the table next to you. But if you glance over at the flowers, most likely the other person will notice, and will also look at the flowers. Without saying a word, you have caused them to notice the flowers. This use of subtle body language is very effective in influencing people to take a specific action, without ever actually asking them to do so.

Another successful method used in conversational hypnosis, that does require the use of words, is known as reverse psychology. With reverse psychology, the speaker asks the other person not to think about something or not to do something. As you know from your own experience, this, of course, makes the person think about what the other person said not to think about! The person has successfully used reverse psychology to get you to think about what he really wanted you to think about. This can be a very effective sales tool.

Some salespersons prefer to use a straight-forward approach with some customers. They may say something such as “Think about how nice it would be to have clean, fresh, odor-free carpet.” They plant the idea in the customer’s mind that all the customer needs to do is purchase his carpet cleaner to get fresh, clean, odor-free carpet. All the customer can think about now is how nice that would be. The customer has been influenced by the salesperson’s words and thinks favorably about the product.

At some point, everyone has been susceptible to conversational hypnosis. We often make purchases because of a subliminal message we’ve received in TV ads, or on the internet. Telemarketers are good at using conversational hypnosis to persuade us to purchase things over the phone that we would not normally purchase. Even children use conversational hypnosis to convince parents to buy them new toys.

If you’re looking for a way to boost your sales, conversational hypnosis should be a strong consideration. Many sales executives have already proven that it can significantly boost sales. In a nutshell, conversational hypnosis is the ability to cause people to look at things from your perspective, instead of from their previous point of view. The ability to do this, without it being too obvious to the customer, is a sure way to close more sales for you and your company.

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